Soho

Soho is the city’s most fashion-centric neighborhood, and a famous locale for shopping and people-watching. With a dazzling array of fashion shops from the biggest haute brands like Prada to small, high-end boutiques. When combined with the old world cobblestone streets, nightlife and huge artist lofts, this affluent neighborhood is at the top of the wishlist for many New Yorkers’s future dream homes.

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Where Is

The Locals

Savvy, established creatives, artists and professionals and a constant flow of tourists.

What's to Love

Talk about iconic--with its cobblestoned streets, beautiful boutiques and unique architecture, Soho is a visually striking neighborhood with street scenes that come straight out of famous films. Shopping is abundant, with both high-end and mainstream shopping. There are a great many top-notch restaurants and bars as well.

What's Not to Expect

Real estate here is at the highest end for New York, so expect no bargains. The streets are also frequently crowded, as they are filled with tourists during the day on weekdays and especially weekends. Street parking is also impossible during the week, so car owners must pay for garage space. No greenspaces, but plenty of others are easily accessible in nearby nabes.

Soho Look & Feel

Broadway’s famously hectic modern thoroughfare of multi-floored megashops and constantly flow of tourists provides the commercial pulse for the neighborhood, but most of Soho has an Old New York vibe of the famous cobblestoned streets and huge, cast-iron buildings. Most of these buildings were once textile factories, making for great open floor apartments and studios--which is why many were converted into the artist lofts that Soho became famous for.

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Great Eats Cool Drinks & Nights Out & Entertainment

Williamsburg has become a rising star in the NYC restaurant scene, with restauranteurs opting to launch new locales here rather than Manhattan--nearly all of which impart the same fresh and carefully curated Williamsburg identity. Fortunately, you can find a complete list of them all, plus top recommendations on the site FreeWilliamsburg.com. Williamsburg also has a diverse array of nightlife of all types, ranging from classy cocktail bars, dive bars, nightclubs, bowling alleys and even a unique “dinner & movie” theatre. Top Choices:

Balthazar: French, Soho’s most famous spot
Sant Ambroeus: one of the neighborhood’s newest and best Italian entrants
Blue Ribbon Brasserie: top-notch American-style bistro
La Esquina: Mexican, a secret jewel hidden underneath a taco stand
Mercer: American-Asian fusion

Parks & Rec

None in Soho, but no one comes to Soho for the greenery. The sole greenspaces is the West Side Highway recreational area, with a few small park areas and bike/jogging paths on the waterfront.

Guest Lodging

Many of New York’s nicest and swankiest hotels can be found in Soho, but like most everything else in Soho, they are almost entirely of the high-end/luxury variety, so bargain hunters may need look elsewhere. Top choices include the Soho Grand, The James, Four Points Sheraton, The Broome and NOMO Soho.